Choosing research participants for Digital Research

I’m just writing up the sampling section of my thesis, so I’m revisiting this now. I’m so glad I decided to allow the participants to tell me their story. As I say in the blog, the data collected may not be considered data-rich in the sense that Kozinets implies, but nonetheless, this paper was left with incredibly rich data.

Harry T Dyer

What constitutes an appropriate or useful research participant for Digital Research? What criteria do we want our research participants to match? What even is a normal Digital user?

These are some of the questions we can often begin to ask ourselves when approaching Digital Research. What sort of participants do we want, and what makes a participant particularly useful/useless? What traits should we look for in our participants?

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