I’m just writing up the sampling section of my thesis, so I’m revisiting this now. I’m so glad I decided to allow the participants to tell me their story. As I say in the blog, the data collected may not be considered data-rich in the sense that Kozinets implies, but nonetheless, this paper was left with incredibly rich data.
What constitutes an appropriate or useful research participant for Digital Research? What criteria do we want our research participants to match? What even is a normal Digital user?
These are some of the questions we can often begin to ask ourselves when approaching Digital Research. What sort of participants do we want, and what makes a participant particularly useful/useless? What traits should we look for in our participants?
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Harry T Dyer 